WESTFIELD SHOPPING CENTERS ‘UNLOCK THE FUN’ WITH RETAIL MUST-HAVES, CONTESTS AND DAILY PRIZES TO KICK OFF THE 2013 BACK-TO-SCHOOL SHOPPING SEASON

Westfield announces its 2013 Back-to-School consumer experience, making Westfield the “got-to-be-there” destination for all back-to-school shopping essentials and extra delights. Westfield will be the one-stop-shop for parents and kids to get all the latest in fashion, style and accessories; the smart way to kick-off the new school year with fresh supplies and the latest technology; and a fun way to meet up with friends, attend special events and win prizes online, in-center and in-store.

Beginning in August, the Westfield back-to-school campaign will take place on the weekends at 10 centers across the country, including Westfield Brandon, Westfield Fox Valley, Westfield Connecticut Post, Westfield Annapolis, Westfield Montgomery, Westfield Oakridge, Westfield Culver City, Westfield Santa Anita, Westfield Southcenter and Westfield North County. The campaign will come to life amidst a set of oversized, colorful school lockers, designed for unlocking prizes, showcasing retailers’ merchandise and revealing surprises. For four (and some centers, eight) consecutive days, shoppers will have a chance to “unlock” combinations of must-have items, and enter to win daily prizing both online and at the participating center. Daily winners who open the locker by texting their Center’s special code to ‘51515’ can win an iPad Mini and other great prizes.

“During the back-to-school season, Westfield knows busy parents are on a mission to find value and kids are on the hunt to find the latest and coolest items,” said Kirk Thompson, VP Marketing, Family, Community and Customer Service at Westfield. “Our goal is to deliver a fun and engaging experience, making it easy and convenient for our shoppers to be successful during back-to-school.” 

Those who can’t make the fun in person can participate by following local mom bloggers and fashion vloggers, selected from each of the participating Westfield locations, who will be sharing the fun and showcasing the Westfield back-to-school experience on Facebook, Twitter, Instagram and YouTube.  Plus, Westfield center Facebook fans will have the chance to win a $1000 back-to-school shopping spree simply by “liking” their local center on Facebook.

Westfield Connecticut Post will also be offering a bevy of on-site activities, including: A Back-To-School Dance Party with DJ Alan Kohn, Marvel’s Special Spiderman Kid Safety Show, a kung fu demonstration by Wu Dang Kung Fu Academy, and a Bling Your Back-To-School Workshop, with a fun musical bash.

“We are very excited about the back-to-school season, and all the wonderful activities, promotions and fashion trends that Westfield Connecticut Post offers during this season,” said Westfield Connecticut Post’s Marketing Director, Danielle Consiglio.

For more information and updated information on Westfield’s back-to-school activities, promotions and services, as well as information on entering the back-to-school Facebook contest, visit www.westfield.com.

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The Westfield Group (ASX: WDC) is an Australian-based company with interests in 100 shopping centers in Australia,  New Zealand, the United Kingdom and the United States.  In the U.S., the Group has a portfolio of 47 shopping centers that are home to nearly 8,000 specialty stores and comprise approximately 55 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, New Jersey, New York, North Carolina, Ohio and Washington.